ART IN A NEW LIGHT
EFX™ Gallery is about marketing a unique type of dynamic and interactive art. Through a new innovation, we allow both the creator and beholder the ability to control color/hue of elements in the art AFTER the art has been printed!
Visual arts over past centuries and even today is usually a one-way and non-interactive experience. We hope to change this old paradigm and introduce a new one. Through your smartphone, you can now control the color expression of your art.
Our philosophy is founded on the principle that Art should be dynamic and trans-formative.
Purpose and Mission are bound together. Purpose leads. Mission follows. EFX™ Gallery's purpose is to exhibit this type of unique art.
Our mission is to provide a new, innovative and unique type of giclée that provides greater artistic expression. Giclées no longer have to be totally static in nature. We are passionate about creating a unique viewing experience and a powerful tool for people to control hue and color in the art we produce and exhibit. We encourage artists to investigate this new type of print medium and add a powerful tool to your color palette.