Busted Knuckle Garage
Busted Knuckle Garage™ is an automotive gift company specializing in garage gear, furniture, clothing and collectibles all branded under their trademark. A brand made to celebrate the pleasure of wrenching on your favorite car, motorcycle or truck. Founded in 1997 by owner Warren Tracy, whose career path has also included mortgage banking, delivering yachts and operating a bicycle shop, met a man making faux-antique distressed wooden signs. He decided to commission some featuring his design, along with the name “The Busted Knuckle Garage,” and posted an ad in an auto magazine.They sold 100 the first month. Since then the Busted Knucle Garage brand has only contnued to grow adnd thrive.
Combining the marketing and small business lessons he’d learned from his various occupations, over the past 10 years Tracy has built The Busted Knuckle Garage into a lifestyle brand that sells more than 250 different items—from clothing, garage and home décor and gifts to collectibles and car-care products— to fellow wrench twisters.Through direct sales at their online site, automotive catalogs and national chain stores, Tracy through years of determination and experience has created unique and long lasting brand.